K·Brew + Chill

In September 2024, Keurig introduced the K·Brew+Chill — a coffee maker built on one promise: café-quality coffee at home, hot or iced. To launch it, Amber Mayfield's To Be Hosted staged an intimate press brunch in a New York high-rise — twenty to thirty guests inside a working pop-up café. I designed the branded environment: every printed surface a guest could see, hold, or drink from.

Keurig handed over the brand guidelines and we stayed inside their parameters — the deep blue, the chevron K, the dotted motif — scaled from the wall decal behind the range down to the syrup labels. Two weeks, ideation to execution.

The menu read like a café's: choose your K-Cup, hot or iced, almond or oat, raw cane sugar to mocha syrup. And the DJ booth wasn't a DJ booth — it was the demo station, its front panel carrying the campaign line while guests brewed their own cups.

Hot or iced was the whole point, so the cups did double duty: paper cups in three colorways for the hot side, clear cups and lids for the chill.

The rest was detail work — napkins under Chef Camari Mick's pastries, tent signs on the food, syrup labels, directional signage: the small surfaces that make a borrowed office kitchen feel like a café that's always been there.