Selected Work
In the days before Peloton publicly unveiled its “new era of fitness” on October 1, 2025, the brand gathered the people who power it — instructors, creators, and partners — for a private, two-night welcome in New York. I designed the print and signage suite that set the tone across both nights.
The series opens with The Creator Welcome Dinner — “Fitness · Food · Fellowship” — a seated tasting menu on September 29, then carries into Club Peloton the following night at Zou Zou’s in Manhattan West: drinks, bites, and beats as everyone toasted to what was coming. Even the signature cocktails leaned into the launch, named “Next Level” and “New Era.”
Every piece runs on one system — Peloton black and signal yellow, a confident sans, a dashed connector line that threads detail to detail, and the brand’s “P” dropped in as a quiet oversized watermark.
“Join us as we toast to a new era of Peloton.”
Club Peloton — Creator Welcome
What I designed
- Save-the-date / invitation
- “Welcome To Club Peloton” welcome sign
- “Fitness · Food · Fellowship” welcome sign
- The Creator Welcome Dinner menu
- Club Peloton signature-drinks menu
- Client
- Peloton
- Via
- To Be Hosted
- Event
- Creator Welcome Dinner & Club Peloton
- Location
- Zou Zou’s, Manhattan West, NYC
- Role
- Event Print & Signage Design
- Year
- 2025
A small, deliberate suite of pieces — built so the people closest to Peloton felt the new era before the rest of the world did.
Next projectK·Brew + Chill→